PARIS, March 4, 2026 — At the Palais de Tokyo during Paris Fashion Week, New York-based label HAYELI unveiled its Fall/Winter 2026–2027 collection, Multiple. The presentation offered a distinctive vision shaped by a creative partnership that brings contemporary painting and fashion design into direct conversation.
The name HAYELI, which means “mirror” in Armenian, reflects the essence of the brand. Founded by designer Armine Ohanyan and artist Tigran Tsitoghdzyan, the house was built around a central idea: transforming clothing into a living extension of visual art.
Where Fashion Meets Contemporary Art
Born in Armenia, Armine Ohanyan developed her creative path between Yerevan, Lyon, Geneva, and Paris. Her work combines textile craftsmanship, material research, and an interest in emerging technologies applied to design.
Alongside her, Tigran Tsitoghdzyan provides the visual language that has become synonymous with HAYELI. Based in New York since 2009, the Armenian painter has gained international recognition for his monumental portraits exploring identity, memory, and self-representation in the digital age. Series such as Mirrors and Self-Isolation have established him as a notable figure in contemporary art.
Within HAYELI, these artworks are not simply reproduced on fabric. They become part of the garment’s construction. Faces, gazes, and fragmented pictorial elements move through the silhouettes, shaping both their visual impact and narrative dimension.
Multiple: A Reflection on the Contemporary City
With Multiple, the house continues its exploration of the relationship between individuals and their environment. Following collections centered on introspection and digital presence, HAYELI now turns its attention to major global cities and the layered identities that define them.
New York, Paris, and Tokyo serve as reference points throughout the collection. Structured silhouettes and architectural volumes dominate the runway, while a monochromatic palette reinforces the graphic strength of the designs. Tsitoghdzyan’s imagery appears throughout the garments as an integral element rather than a decorative addition.
A notable moment of the presentation came at the opening of the show, when a monumental canvas appeared to transform into a garment before the audience’s eyes. The sequence encapsulated the house’s ambition: to dissolve the boundary between displayed artwork and wearable creation.
Between Collectible Pieces and Everyday Wear
Beyond its artistic identity, HAYELI has developed a dual production model.
Its Runway line, produced in France, consists of highly limited pieces intended for collectors, institutions, and special commissions. These creations represent the most experimental and exclusive side of the brand.
Alongside it, the City Line offers a more accessible wardrobe, manufactured in Portugal and designed for everyday use. This structure allows the house to preserve its creative standards while expanding its international presence.
photo: © Jun for THE EIGHTH ART – Paris, 4 mars 2026
The Eighth Art’s Perspective
At a time when collaborations between artists and fashion brands have become commonplace, HAYELI follows a different path. Art is not treated as an external reference or decorative feature; it serves as the foundation of the garment itself.
The result raises broader questions about the place of contemporary art beyond traditional exhibition spaces. The canvas leaves the gallery wall, the body becomes a medium of expression, and clothing takes on a cultural dimension that extends beyond its practical function.
Presented in Paris, Multiple confirms HAYELI’s ambition to create a space where fashion and contemporary art no longer collaborate, but evolve as a single language.
More information can be found on the brand’s official website: https://hayelinyc.com
CHIKH Larbi
THE EIGHTH ART
